Case Study Analysis: Amazon.com, Inc. – 2004
July 24, 2011 Leave a comment
- Identify the firm’s vision, mission, objectives and strategies.
- Develop vision and mission statements for organisation.
- Identify the organization‘s external opportunities and threats.
- Construct and External Factor Evaluation (EFE) matrix.
- Identify the organization’s internal strengths and weaknesses.
- Construct and Internal Factor Evaluation (IFE) matrix.
- Prepare a Threats-Opportunities-Weakness-Strengths (TOWS) matrix.
- Recommend specific strategies and long term objectives.
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