BA 490 Discussion Forum – Ford’s Profitability
December 23, 2012
Business Administration 490 Discussion Forum – Ford’s Profitability
In Strategy Capsule 2.3 (Chapter 2), we observed that Ford’s profitability was low primarily because its costs were high. Using the value chain shown in Figure 8.4 and what you know about Ford (including the information in Strategy Capsule 2.3), what suggestions would you offer as to how Ford might lower its costs of producing cars?
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