BUS 330 Week 1 (One)

Ashford University BUS 330 Week 1 (One)

BUS330 Week 1 (One)

BUS 330 Week 1 (One) DQ1 and DQ2

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Following files are available with the answer:

1. Ashford BUS 330 Week 1 DQ 1 Role of the Marketing Function.docx
2. Ashford BUS 330 Week 1 DQ 2 Products and Services.docx

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Sample Answer: 

The role and purpose of marketing is to show consumers that a product or service would have good value. “The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”  (Marketingpower.com, 2011)” (White, S., Ch. 1).  Essentially, the people marketing a product want to convey that the product is worth whatever it costs. According to Philip Kotler, the current objective of marketing is to sustain and improve the world (White, S., 2012).

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