MKT 578 Final Exam

MKT 578 Final Exam in $12 only

1)  Archaeologists inform us that public relations has roots in…

2) The word propaganda originated with…

3) The growth of public relations as an accepted business-like practice in the United States of America stems from…

4) Applying the widely repeated definition of public relations developed by the late Denny Griswold to serve an organization properly, practitioners ought to serve as…

5) To effectively communicate with a public, it is important to recognize that…

6) If you target “experiences,” you’re likely using ________ to segment a public.

7) Employees would trust management more if the…

8) One major reason to do an in-depth interview of top management and communicators before designing an effective employee communications program is to…

9) As arbiters of communications in organizations, it’s been the charge of public relations people since the 1960s to

10) A typical goal of consumer relations is to keep former customers because…

11) How does advice to clients from lawyers differ from advice given to clients by public relations practitioners?

12) Litigation public relations can best be defined as…

13) An organization’s social responsibility image is often determined by…

14) The success of public relations in the 21st century is likely to depend heavily on

15) Reasons why print media are number one with public relations professionals include…

16) Since the end of the 1990s, magazine readership…

17) Which of the following is good advice for public relations people who want to know how to deal effectively and ethically with people representing the various types of media?

18) To achieve placement of a written release, which of the following should you avoid?

19) The use of video news releases has been criticized for…

20) Like corporate public interest advertising, the public service announcement (PSA) is aimed at providing an important message. However, a key distinction is that the PSA…

21) A 30-second radio spot would usually be expected to consist of approximately…

22) Which of the following web-based communications vehicles are appropriate for public relations practitioners to distribute content easily?

23) When they use the Internet to communicate, practitioners can…

24) If public relations professionals expect to benefit from their website, they…

25) Which of the following is true in regards to texting?

26) Public relations practitioners have found that Twitter can be…

27) Which of the following pertain to CEO blogs?

28) Among the most essential steps in the public relations management process is…

29) PERT and Gantt are tools that can help public relations practitioners to…

30) Planning for a public relations program is important, but principally a program is assessed in terms of its…

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