Mountain Man Brewing Company: Bringing the Brand to Light

Harvard Brief Case No. 2069Mountain Man Brewing Company

Mountain Man Brewing Company: Bringing the Brand to Light in $15 only

Summary

The case study is Harvard Case Study No. 2069. The case study is about Mountain Man Brewing Company which produced only lager beer. The company has been in beer business for many decades now and as of 2005, the company started experiencing lesser sales, thanks to the preferences of younger generation who like light beer more than lager beer. The solution has the possible alternatives to increase the sales with the launch of their own light beer range.

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