MAR 3271 Advertising Unit II Essay

MAR 3271 Advertising Unit II Essay for $12 OnlyMAR 3271 Advertising Unit II Essay

The purpose of this essay is for you to describe the relationship between the client and the advertising agency as well as to describe the process of advertising design. Compiling effective advertising campaigns involves a partnership between the advertising agency and the company (the client). Through this partnership, advertisements are designed with the goal of reaching the target market in the most effective manner. Compose a two-page, double-spaced essay by addressing the following points:

Describe how an advertising agency develops a relationship with a client. Why is this important?
Explain how the creative team within an advertising agency utilizes “appeals” and message strategies in the process of designing an advertising campaign.

Include an introduction, a clear discussion that demonstrates critical thinking, and a conclusion. Be sure to proofread your work for its organization and proper writing mechanics. Use APA style to format your essay.

Information about accessing the grading rubric for this assignment is provided below.

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MAR 3271 Advertising Unit IV Web Assignment

MAR 3271 Advertising Unit IV Web Assignment for $15 Only
Website Analysis

The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by comparing two websites within the same product category. First, pick one of the product categories listed below, and access the websites of two companies that sell the same type of product (go directly to each company’s website rather than visiting Amazon-type websites that sell everything):

·         clothing,

·         health/fitness clubs,

·         cameras or other technology,

·         cosmetics, or

·         recreational/sports equipment.

After selecting two companies that offer the same type of product, write a three-page analysis that identifies the characteristics of an effective website design by comparing the two companies based on each of the following:

·         What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?

·         Do they offer greater convenience and/or added value incentives?

·         Compare the overall effectiveness with respect to influencing the target market to purchase.

·         Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-to-consumer (B2C) customer.

·         What other characteristics contribute to the effectiveness of the website’s design?

If you find ineffective characteristics on the two companies’ websites, describe how those issues could be improved to be effective. Your response should be a minimum of three, double-spaced pages (not including the title page and references page). References should include the two websites, the textbook, and one additional, credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.

Information about accessing the grading rubric for this assignment is provided below.

Price of Answer: Just US$15 only
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If you need any type of help regarding Homework, Assignments, Projects, Case study, Essay writing or anything else then just email us at [email protected]solvemyquestion.com.  We will get back to you ASAP. Do not forget to maintain the time frame you need your work to be done.

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