MAR 3271 Advertising Unit III Case Study

MAR 3271 Advertising Unit III Case Study for $14 Only

For this assignment, read Case 1 that is titled “The Japanese Steakhouse Experience,” which can be found on pages 116-117 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationales:

· Thinking about the segmentation process that could utilize demographic, behavioral, geographic, and psychographic criteria, explain how you would segment the market for Benihana. Taking this one step further, apply the segmentation strategies you just examined, and describe the target market(s).

· Explain the positioning approach used by Benihana.

· Assuming you are interested in creating a restaurant that would compete with Benihana, describe your restaurant, beginning with the product, the style of the physical restaurant, and the types of marketing communications (specifically the advertisements) that you might utilize to reach the target market.

· Explain how Benihana and your new restaurant use advertising to enhance the concept of integrated marketing communication (IMC) within the restaurants’ marketing programs. Within your explanation, include a look at the theoretical aspects of IMC.

· Thinking about the business-to-business (B2B) aspect, explain how Benihana and your new restaurant could use advertising to enhance the concept of IMC within the restaurants’ marketing programs that would be aimed at the B2B market. This might entail marketing to a shopping mall’s management staff in order to be able to open a Benihana in those locations.

Your response should be a minimum of two, double-spaced pages. References should include your textbook and a minimum of one additional, credible source. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines. Make certain to include a title page and a references page.

Information about accessing the grading rubric for this assignment is provided below.

Price of Answer: Just US$14 only (Instant Download)
Buy Now

Need Assistance…??  email us at [email protected].

If you need any type of help regarding Homework, Assignments, Projects, Case study, Essay writing or anything else then just email us at [email protected]solvemyquestion.com.  We will get back to you ASAP. Do not forget to maintain the time frame you need your work to be done.

MAR 3271 Advertising Unit II Essay

MAR 3271 Advertising Unit II Essay for $12 OnlyMAR 3271 Advertising Unit II Essay

The purpose of this essay is for you to describe the relationship between the client and the advertising agency as well as to describe the process of advertising design. Compiling effective advertising campaigns involves a partnership between the advertising agency and the company (the client). Through this partnership, advertisements are designed with the goal of reaching the target market in the most effective manner. Compose a two-page, double-spaced essay by addressing the following points:

Describe how an advertising agency develops a relationship with a client. Why is this important?
Explain how the creative team within an advertising agency utilizes “appeals” and message strategies in the process of designing an advertising campaign.

Include an introduction, a clear discussion that demonstrates critical thinking, and a conclusion. Be sure to proofread your work for its organization and proper writing mechanics. Use APA style to format your essay.

Information about accessing the grading rubric for this assignment is provided below.

Price of Answer: Just US$12 only
Buy Now

Need Assistance…??  email us at [email protected].

If you need any type of help regarding Homework, Assignments, Projects, Case study, Essay writing or anything else then just email us at [email protected]solvemyquestion.com.  We will get back to you ASAP. Do not forget to maintain the time frame you need your work to be done.

MAR 3271 Advertising Unit IV Web Assignment

MAR 3271 Advertising Unit IV Web Assignment for $15 Only
Website Analysis

The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by comparing two websites within the same product category. First, pick one of the product categories listed below, and access the websites of two companies that sell the same type of product (go directly to each company’s website rather than visiting Amazon-type websites that sell everything):

·         clothing,

·         health/fitness clubs,

·         cameras or other technology,

·         cosmetics, or

·         recreational/sports equipment.

After selecting two companies that offer the same type of product, write a three-page analysis that identifies the characteristics of an effective website design by comparing the two companies based on each of the following:

·         What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?

·         Do they offer greater convenience and/or added value incentives?

·         Compare the overall effectiveness with respect to influencing the target market to purchase.

·         Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-to-consumer (B2C) customer.

·         What other characteristics contribute to the effectiveness of the website’s design?

If you find ineffective characteristics on the two companies’ websites, describe how those issues could be improved to be effective. Your response should be a minimum of three, double-spaced pages (not including the title page and references page). References should include the two websites, the textbook, and one additional, credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.

Information about accessing the grading rubric for this assignment is provided below.

Price of Answer: Just US$15 only
Buy Now

Need Assistance…??  email us at [email protected].

If you need any type of help regarding Homework, Assignments, Projects, Case study, Essay writing or anything else then just email us at [email protected]solvemyquestion.com.  We will get back to you ASAP. Do not forget to maintain the time frame you need your work to be done.