MAR 3271 Advertising Unit I Article Review

MAR 3271 Advertising Unit I Article Review

MAR 3271 Advertising Unit I Article Review for $12 Only
Using the CSU Online Library, locate an article that discusses an area of interest to you around the concept of advertising. This article might include current trends in advertising, advertising effectiveness, issues within marketing, and ethical implications of advertising. Note that these are simply ideas; please expand upon the ideas while remaining within the parameters of advertisements’ contribution to effective marketing campaigns. Address each of the following in a two-page, double-spaced response:

Briefly summarize the article.
Explain how advertising enhances the overall concept of integrated marketing communication (IMC) within a company.
After reading the article, describe one major concept that you will take away from this learning exercise.

Be sure to cite and reference the article you chose. Plus, use and cite one additional, credible source to support your two-page response. Use APA style to format your assignment, and make certain to include a title page and references page.

For step-by-step instructions for formatting papers using APA style, please refer to the CSU Citation Guide, which is located here. Consider viewing page 17, which contains instructions for formatting formal documents:

Information about accessing the grading rubric for this assignment is provided below.

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MAR 3271 Advertising Unit II Essay

MAR 3271 Advertising Unit II Essay for $12 OnlyMAR 3271 Advertising Unit II Essay

The purpose of this essay is for you to describe the relationship between the client and the advertising agency as well as to describe the process of advertising design. Compiling effective advertising campaigns involves a partnership between the advertising agency and the company (the client). Through this partnership, advertisements are designed with the goal of reaching the target market in the most effective manner. Compose a two-page, double-spaced essay by addressing the following points:

Describe how an advertising agency develops a relationship with a client. Why is this important?
Explain how the creative team within an advertising agency utilizes “appeals” and message strategies in the process of designing an advertising campaign.

Include an introduction, a clear discussion that demonstrates critical thinking, and a conclusion. Be sure to proofread your work for its organization and proper writing mechanics. Use APA style to format your essay.

Information about accessing the grading rubric for this assignment is provided below.

Price of Answer: Just US$12 only
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Need Assistance…??  email us at [email protected].

If you need any type of help regarding Homework, Assignments, Projects, Case study, Essay writing or anything else then just email us at [email protected]solvemyquestion.com.  We will get back to you ASAP. Do not forget to maintain the time frame you need your work to be done.