BUSN 313 Assignment 3 Marketing

BUSN 313 Assignment 3 Marketing for $7 Only
BUSN 313 Assignment 3 Marketing
Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the cusomer’s mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
Note:
Include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages
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JWI 518 Week 10 Assignment 3 Marketing In a Global Environment

JWI 518 Week 10 Assignment 3 Marketing In a Global Environment for $12 OnlyJWI 518 Week 10 Assignment 3 Marketing In a Global Environment

Assignment 3: Marketing Plan

Due Week 10, Sunday (Weight: 31%)

Incorporate the concepts you have learned throughout the course to create a formal marketing plan. The marketing plan will consist of a 20 – 35 slide PowerPoint deck on a selected product or service. The Marketing Plan should be targeted to an executive audience or a potential investor. Use each week’s study of principles and concepts to begin drafting your marketing plan as you progress through the course.

Step 1: Select a product or service and submit your choice by the end of week 2

Select a product or service that you can obtain sufficient marketing information on, or if you are interested in starting your own business, you may elect to present a product or service that you intend to personally market.

If you decide to use a nationally recognized product/service, you may incorporate their existing marketing campaigns into your plan; however, you must add your own marketing communications ideas as well. If you work for a small organization that does not have a formal marketing plan, you may use this opportunity to develop one.

Step 2: Conduct a situational analysis

Research and apply the weekly concepts to your chosen product or service to complete a situational analysis and begin developing your marketing plan. Analyze the company’s website, social media outlets, and other external sources for information. You may want to interview a company representative.

Marketing plans based solely on information found on the company’s website will be incomplete and unsatisfactory.

Marketing Plan Slides

Use the following outline to build your Marketing Plan.

Cover Slide – Student name, course name and number, submission date

Table of Contents – Agenda

Executive Summary

− Create a high – level summary of the plan’s content and purpose.

Description of Product/Service

− What is it, what does it do?

− Who owns it?

Product Life Cycle

− What stage is the product or service in?

Features and Benefits

− Create a list of features and benefit to customer.

§ Marketing Goals and Objectives

− What are the company’s current marketing goals, or what are your suggested goals? (e.g. build brand awareness, increase market share, capture a new target market, increase revenues, etc.)

B2C or B2B Target Markets

− What markets are currently targeted? What is recommended? (Support with research)

− What approach is being taken (undifferentiated, differentiated, concentrated, or micromarketing)?

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.

JWI 518: Marketing In a Global Environment

Assignment 3

2

SWOT Analysis

− Refer to the SWOT analysis instructions in your textbook.

Competitive Analysis

− Who are major competitors – pricing, features, benefits, differentiators, target markets?

− Compare your product/service to major competitors.

− Suggestion: create a table with comparative competitive information (include your product at the top); on the next slide, provide overview bullet points analyzing what the comparative information shows.

Pricing Strategy

− Identify the price for your product/service.

− Explain why the price better supports the marketing objectives.

Value Proposition

− Why would a customer buy it?

− What is the value that it delivers?

− Create a 2 – 3 sentence value proposition statement encompassing information above. This statement is used for marketing messaging campaigns.

− Use the Value Pyramid image from the Harvard Business Review article “The Elements of Value”

Marketing Promotion (try to use a combination of traditional and digital marketing tools)

− List promotion ideas that support marketing objective(s).

− Which tools will be used to deliver promotion initiatives?

− Align promotion initiatives to appropriate target markets.

− Which initiatives should be included in each stage of the Product Life Cycle?

Budget

− Estimate the cost of the marketing campaign.

− Create a marketing budget. Allocate the appropriate cost to each initiative.

§ Distribution Strategy (Product – focused firms only)

− Do you recommend direct channel, indirect channel, or multiple channels?

− Do you recommend intensive, selective, or exclusive distribution and why?

Measure Marketing Performance – Marketing Metrics

− How will your marketing goals be measured? Use Table 2.2 from the course textbook .

References Page

Grading for this assignment will be based on the following grading criteria:

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.

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Marketing Paper: Product Life Cycle

Marketing Paper: Product Life Cycle

Resources: Chapter 9 of Marketing: Real People, Real Choices

In recent times, a popular consumer electronics company, Apple Inc. has released a high demand product to the marketplace. The iPod portable MP3 player and iTunes interface allow the user to quickly and easily purchase, download, and listen to music. As with any new product in the marketplace, the Apple Inc. has taken steps to manage this product throughout its marketing life cycle.

Write a 700 to 1,050-word paper analyzing how the company has managed each stage of the product life cycle of the popular MP3 player. Determine which stage of the life cycle the product is in currently. Defend why you feel the product is in the stage you identified.

Your paper should include the following elements:

  • A brief description of the product’s objectives and marketing strategies
  • An analysis of the Introduction phase of the product
  • An overview of how the company has managed or should manage the product through the Growth stage
  • A review of how the Maturity stage has impacted or will impact on the product sales, profits, pricing, and marketing communication
  • A prediction of the product’s decline in the marketplace

Summarize your paper by answering the following questions:

  1. Do you agree or disagree with how each stage has been managed?
  2. What alternative approaches to life cycle management cycle will you suggest?

Answer available.

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Integrative Capstone Strategic Decision Making

Integrative Capstone Strategic Decision Making in $700 (Negotiable)

The Process

  • Analysis
    • Internal
    • External
    • Competitive
  • Conclusions
    • Core Competencies
    • Distinctive Competitive Advantages
    • Driving Forces
    • Key Success Factors
  • Goals
  • Strategies
  • Implementation / Projected Results
  • Controls

Detail question is given in the following link: https://drive.google.com/file/d/0B3WyYYgekCZeREFQUGhqa0FKcTA/view?usp=sharing

Price of Answer: Just US$ 700 only (Negotiable)

Answer folder will have following three files:

  1. Your company’s Capstone Project Final Final Report.docx
  2. Your company’s Capstone Project Final Final Report.pdf
  3. Excel file which has various calculation such as ratio analysis etc.

Capstone Project report will have following items in the word file:

Strategic Orientation; Executive Leadership; Operations Analysis; The Chemicals Segment; Human Resource Analysis; Marketing – Marketing Mix; Marketing Analysis; Market Share; Advertising; Finance Analysis; Financial Statements Analysis; Comparison of Income Statements; Comparison of Balance Sheet;Comparison of Cash Flow Statements; Financial Ratio Analysis; Three Years Ratio Analysis; Comparison of Financial Ratios;Three-year average of Selected Financial Ratios; Projections; SWOT Analysis; External Environment Analysis; Competitive Forces Analysis; Description of Strategies; Bibliography.

*Some of the above-listed items might differ as per the company selected by you.

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MKT 431 Week 4 Learning Team Assignment Memo to Business Partners

MKT 431 Week 4 Learning Team Assignment Memo to Business Partners

MKT431 Week 4

MKT/431 Week 4

Resources: University Library, Internet

Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.

Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:

Describe the results of your competitive analysis.

Explain the characteristics of the market niche to which the product or service will be targeted.

Provide your recommendation of brand characteristics that will support the total product’s value.

Specify the overall value proposition of the total product

Recommend unique product characteristics that will appeal to the targeted market niche.

Format your paper consistent with APA guidelines.

ANSWER AVAILABLE.

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MKT 421 Week 3 Individual Assignment Marketing Research

MKT 421 Week 3 Individual Assignment Marketing Research

MKT/421 Week 3 Individual Assignment

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics.

Format your paper consistent with APA guidelines.

MKT 421 Week 3 Learning Team Assignment Marketing Plan Phase II

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

MKT 498 Week 1 DQ 3

MKT 498 Week 1 DQ 3MKT 498 Week 1 DQ 3

MKT498 (MKT/498) Integrated Marketing Strategy Week 1 Discussion Question 3

Chapter 8 in the Kotler text enumerates a number of strategies for building brand equity. Select one that is used by your current employer (or a former employer or a company you would like to work for) and discuss how it is integrated into the marketing mix.

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MKT 498 Week 1 DQ 2

MKT 498 Week 1 DQ 2MKT 498 Week 1 DQ 2

MKT498 (MKT/498) Integrated Marketing Strategy Week 1 Discussion Question 2

Explain why it is important for a firm to define its business by its markets or the needs its products fulfill rather than by its products.

For example, consider Kodak (RIP) which defined its business as “film” for too long and missed out on the digital revolution – even though they invented digital photography. On the other hand, consider Apple which defined its business as “entertainment/communication” and has been very successful in transforming itself from an “also ran” computer company with a 3% market share into a game-changing marketer of consumer electronics.

Can you think of other examples of firms that did it right … or wrong? Is your employer more like Kodak or Apple?

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MKT 498 Week 1 DQ 1

MKT 498 Week 1 DQ 1MKT 498 Week 1 DQ 1

MKT 498 Integrated Marketing Strategy Week 1 Discussion Question 1

In your own words (without consulting any sources!), what is meant by a marketing objective? A marketing strategy? A marketing tactic?

Consider the firm for which you currently work (or a former employer or a company you would like to work for):

State one marketing objective

State one marketing strategy to achieve that objective

State one marketing tactic in support of the strategy.

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