Consumer Behavior Analysis

Consumer Behavior AnalysisConsumer Behavior Analysis

  1. Choose a product we have not discussed during this course. Tell us about the product, its pricing, where it is distributed, and how it is promoted
  2. Identify the product’s target market in terms of their demographic characteristics, and any other kind of characteristics you believe are important
  3. Describe the main points of difference of your product for this group and what problem they help solve for the consumer in terms of the 5 stages in the purchase decision process.
  4. Identify the one or two key influences for the marketing mix, the psychological, sociocultural, and situational influences.

Write a 3-5 page, double space paper covering all for areas of the consumer analysis.


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