Consumer Behavior Analysis
March 8, 2012
Consumer Behavior Analysis
- Choose a product we have not discussed during this course. Tell us about the product, its pricing, where it is distributed, and how it is promoted
- Identify the product’s target market in terms of their demographic characteristics, and any other kind of characteristics you believe are important
- Describe the main points of difference of your product for this group and what problem they help solve for the consumer in terms of the 5 stages in the purchase decision process.
- Identify the one or two key influences for the marketing mix, the psychological, sociocultural, and situational influences.
Write a 3-5 page, double space paper covering all for areas of the consumer analysis.
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