MKT 498 Week 1 DQ 3

MKT 498 Week 1 DQ 3MKT 498 Week 1 DQ 3

MKT498 (MKT/498) Integrated Marketing Strategy Week 1 Discussion Question 3

Chapter 8 in the Kotler text enumerates a number of strategies for building brand equity. Select one that is used by your current employer (or a former employer or a company you would like to work for) and discuss how it is integrated into the marketing mix.

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